Website positioning (SEO)
SEO (Search Engine Optimisation) is the specific adaptation of a website to a search engine. The aim is to achieve the highest possible position in the organic (free) Google search results. Complementing the effective positioning of the website are off-site activities, mainly external linking and building trust to the domain through content marketing activities.
In order for the positioning of the website to be effective, it is necessary to take care of a high level of content on the website. It is also necessary to skilfully use key phrases or specific answers to queries. Specific user behaviour also has an impact on the position in Google and organic traffic on the website. For example, how quickly they leave the page and how much time they spend on it.
WHO IS SEO FOR?
For any company that communicates and acquires customers through its website. From small local businesses, through niche industries that want to be leaders, to e-commerce shops, startups and large companies and manufacturers.
Small and medium-sized local businesses
SEO helps you build your reach and gives you the opportunity to attract a large number of customers without having to hire a marketing team.
E-commerce
Thanks to SEO, e-commerce websites can systematically build up a group of regular customers and avoid the intermediation of entities such as Allegro.
Niche, specialist industries (e.g. lawyers and bloggers)
Those who target products and services to a narrow audience and operate regionally.
Start-ups and companies that enter foreign markets
With Google Ads (AdWords) campaigns, companies are able to be visible almost everywhere.
Large companies
Who are looking for other channels to reach new partners or scalable solutions for sales and marketing departments.
SEO STRATEGY
Includes a subscription-based, 12-month action plan. It consists in constant project work: preparing effective and quality texts and reacting to changes in the Google search engine algorithm.
HOW WILL WE WORK ON OPTIMISING YOUR WEBSITE?
HOW WILL WE WORK ON OPTIMISING YOUR WEBSITE?
1. We will match key phrases to the page
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2. We will take care of unique content and the appropriate number of words
Oryginalne, niepowielane treści na stronie decydują o pozycji strony w wynikach organicznych. Kopiowanie treści z innych stron (lub własnej) może spowodować, że strona nie wejdzie na wyższe pozycje wyszukiwania.
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3. We will optimise the headings and meta data of the page
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4. We will optimise page load speed
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5. We will provide you with a SSL certificate
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6. We will design the linking strategy
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7. We will recommend and implement content
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Portfolio
To see us in action, get to know our work. Over the course of 16 years we have created hundreds of projects. From small company websites to very complex portals and CRM systems, managed even by several thousand people.
See all realisationsSee the rest of our offer
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Frequently asked questions
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SEO, or search engine optimization, is a set of actions to ensure a domain’s visibility in organic search results. The process has many stages and requires continuity and updates to guarantee the best results. Effective SEO is primarily about time and the right strategy based, among others, on a thorough audit, website optimization, link building, and a content plan with specific keywords. SEO is a long-term activity that, in the long run, ensures brand recognition and high positions in search engines without the need to use paid advertising.
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Effective website positioning can be recognized when the domain becomes visible to Internet users from search engines. At the same time, a well-positioned website brings fantastic benefits — positioning increases organic traffic to the environment and builds brand awareness. Positioning indicates relevant results by growing numbers, for example, in the free Google tool, GSC (Google Search Console), the growing number of potential customers visiting the website, and visible and desired conversions.
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The success of an e-commerce business largely depends on the online store’s search engine optimization (SEO). Even the best offer, most attractive products, and prices will only find customers with proper actions related to SEO optimization, working on the code accuracy, UX and correct structure of the website, as well as appropriate content and external linking.
SEO optimization of a website makes it easily accessible to customers. Actions related to increasing the website’s visibility on the Internet require specialized knowledge. Therefore, SEO is often outsourced to external companies to achieve satisfying results.
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The price list for website positioning depends mainly on the experience and achievements of the specialist in the positioning field. The costs of activities may vary depending on the website’s size, competition in a given industry, and the quantity and difficulty of keywords. The price of positioning is shaped by the method of activities and the time spent to achieve the set goals. The condition of the website, over which specialists work, is also essential. Effective positioning can only be applied within a well-prepared website that meets many aspects. Usually, actions spread over time during a more extended contract are priced cheaper and bring results faster.