Tagline & Naming
The creation of a new name for a company or its product involves a process of analysis and creative work. The aim is to generate such a neologism or phrase which, while fulfilling the role assigned to it, has the least restrictions on its potential for use. A well-designed name distinguishes the company or its product from its environment, making it easier to evoke the desired associations and emotions in customers.
NAME DEVELOPMENT PROCESS
Analysis and brief development
Before starting the project, we perform a marketing analysis and research of the environment. We get to know the company and its brand philosophy, the competition and the communication environment.
Preparation of a name selection list
Copywriters prepare independent proposals of various names that meet the requirements of the brief. Marketing analysts assess each of them for compatibility with the brand identity concept, assigning them a scoring grade. The names with the highest scores make the list for verification.
Verification of name
Research (Internet) into the potential use of the name in various fields of exploitation.
- Whether and to what extent a neologism (a new word or phrase) appears on websites in titles and descriptions indexed by Google in particular country or region.
- Availability of free domains for the name
- Whether the name appears in the database of any Patent Office
- Checking the database of the European Intellectual Property Office for possible conflicts with already registered names in the class of the main business profile in the Nice Classification
- Verification for negative connotations in the 24 official languages of the EU
Quantitative surveys
A questionnaire is conducted among cooperating respondents (a group of approximately 50 people), in which each name is rated. The statistics identify the names with the best ratings (mean, ranking) and those which evoke the least extreme opinions (standard deviation). A final selection of name proposals is made.
PACKAGES AVAILABLE
The package and development time depends on the market for which the name is to be developed and research carried out. Take advantage of a free consultation with a specialist and get a quick quote.
PL- Analysis/Workshop
- Development of a copywriting brief
- Selection list
- Verification of proposals
- Quantitative research of preferences
EU- Analysis/Workshop
- Development of a copywriting brief
- Selection list
- Verification of proposals
- Quantitative research of preferences
Global- Analysis/Workshop
- Development of a copywriting brief
- Selection list
- Verification of proposals
- Quantitative research of preferences
Create a package tailored to the needs of your business.
Contact us and we will tailor a number of hours to suit your company's needs.
Portfolio
To see us in action, get to know our work. Over the course of 16 years we have created hundreds of projects. From small company websites to very complex portals and CRM systems, managed even by several thousand people.
See all realisationsSee the rest of our offer
Click on a link to go to a specific subpage.
Frequently asked questions
-
It is a clarifying tag placed next to the logo and name. It can be defined as a slogan emphasising a key aspect of the brand. Its task is to strengthen the brand image.
Used correctly, it is a strong element positioning the brand in the subconscious of the recipient of the information. It can have an informative or advertising function or a combination of both. It is often the main advertising slogan of a brand.
-
Naming is the process of creating names. It may concern the creation of single names, e.g. of brands or products, as well as designing longer slogans and advertising slogans.
Naming is an extremely important element which allows brands to stand out from the competition. It is also responsible for building a clear and consistent brand image which translates into its reception among potential customers. This, in turn, is one of the elements supporting an increase in sales.
-
Designing a company name is a demanding process. Simply coming up with names is not enough. Each of them should in some way refer to the brand idea, contain free internet domains, and be free from legal and associative encumbrances.
At JAAQOB, each name developed by the copywriting team is also evaluated by the strategy team, and the most promising names are tested. In this way, we check the independent reactions which each of the proposed names evokes.
-
Absolutely, the naming process also includes the creation of products. Both individual products and entire product groups, which together should form a logical and coherent unity.
-
At JAAQOB HOLDING®, we handle tagline and naming work in a comprehensive manner. This means that the process involves not only the copywriting team, which is responsible for creating name proposals, but also the strategy team, whose role is to evaluate potential names in terms of their marketing strength.
Additionally, at JAAQOB, as part of the process, we conduct research that allows us to assess the first, independent perception of the proposed names.