Content Marketing and SEO Copywriting
Even the best designed website will not bring measurable benefits if its content is not regularly updated. All of your company’s communication – web, social media and PR – must be subordinated to the goals that can be achieved through them.
EXAMPLES OF GOALS THAT CONTENT MARKETING CAN ACHIEVE
Increasing conversion
Sales / lead and enquiry generation
Increasing brand trust
Attracting and maintaining customer interest
Effective Employer Branding
Positioning in Google
HOW TO REACH YOUR CUSTOMERS?
Today’s internet users are becoming increasingly resistant to ads, banners, promotional sliders and indistinguishable content presented on websites. This applies to all communication channels. To arouse their interest and engagement – resulting in conversions or shares – a company’s message must be constantly updated. At the same time, it must contain content that interests them, written in a language that appeals to them. This is a task for experienced content marketing specialists.
Supporting our clients in content marketing at JAAQOB, we start with analysis and development of communication strategy. We help to define objectives, target groups and key elements of the message. Having selected the best media, we regularly create content subordinated to the achievement of the set objectives: business, image, marketing or in the field of employer branding.
FORMS OF COOPERATION OFFERED
Depending on the analyses conducted and the strategy chosen, the scope of activities takes the form of a combination of communication tools and actions agreed with the client:
Analysis and editing of existing website content
Using analytical tools embedded in the client’s website and the experience of our information architecture specialists, we will carry out an audit to ensure that the right message structure is being applied and that users are engaged in the relevant content. Copywriters edit and supplement existing titles, headings, CTAs and individual texts. We optimise them both in terms of the Google search engine and the expected effect: on the acquisition of requests, conversion, image, employer branding, etc.
Analysis and editing of existing website content
Writing and editing company news and updates
Based on relationships, information and source materials provided, we edit or write company news content in a way that positively influences search engine position and engagement indicators – number of returning users and time spent on the website. We prepare descriptions of company events so that they take into account both informational and image-related goals as well as Employer Branding. We also give them a proper graphic setting, supplementing them with photos from events, stock photos or graphics.
Writing and editing company news and updates
Newsletter writing
Based on information obtained from the company and our own research, we create graphically refined newsletters full of interesting content, increasing customer loyalty and conversion.
Newsletter writing
Writing a company blog
As part of the corporate blog maintenance process, we create unique content that influences both search engine positioning and reader engagement and interaction. We conduct communication with the blog’s fans along with moderation of posts and replies to comments.
Writing a company blog
Taking care of social media profiles: Facebook, Instagram, LinkedIn
Content marketing on Social Media is crucial for building reach and maintaining interest in your business. Not only do we regularly publish interesting and engaging posts. We also maintain direct communication on these channels: moderating, handling enquiries and building engagement – so that this translates into meeting the objectives set for the company’s social channels.
Taking care of social media profiles: Facebook, Instagram, LinkedIn
Graphic design of information
In the era of mobile devices and image-based communication, even the best text is usually not enough to attract attention and build brand image. We set the content we develop in the style of an effective visual strategy and illustrate it with photos. We design infographics or banners necessary to reinforce the message of the post, or in terms of an advertising campaign addressed to followers.
Graphic design of information
Writing sponsored articles
We conduct content marketing activities by creating content to be published in external information channels: on portals, friendly blogs or e-papers. We make sure they contain relevant keywords and tags subordinated to what the company wants to say about itself in order to achieve the best possible effect for the target group of the publication.
Writing sponsored articles
Translation of content into foreign languages
Thanks to our cooperation with one of the best translation agencies in Poland, we can provide content prepared by us in any language in which the company communicates with its customers. We support multilingual websites, simultaneously publishing in each of the language versions present on the client’s website or social media profile.
Translation of content into foreign languages
Creation of specialised microsites and landing pages
We design graphics and create specialised content for dedicated microsites: e.g. recruitment or product microsites. We create Landing Pages for advertising or recruitment campaigns using appropriately selected keywords and taking care of the quality of content both in terms of its merits and the quality of content taken into account by search engine algorithms and advertising prioritisation in online campaigns.
Creation of specialised microsites and landing pages
Portfolio
To see us in action, get to know our work. Over the course of 16 years we have created hundreds of projects. From small company websites to very complex portals and CRM systems, managed even by several thousand people.
See all realisationsSee the rest of our offer
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Frequently asked questions
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Content marketing, or so-called marketing of content. The concept involves the creation, publication and promotion of content that is valuable and attractive to consumers. Content can take various forms. It includes articles, webinars, videos and even graphics – everything related to the message.
The main aim of content marketing is to maintain positive relations with the customer by regularly providing well-optimised, useful content. Building relationships and loyalty through content marketing is the best step in achieving a brand’s various business goals.
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Copywriting is an activity related to content writing. Texts written in the framework of regular copywriting can be, for example, blog articles or sponsored articles, product descriptions, content in social media, advertising slogans. Copywriting is the creation of content for a specific purpose.
SEO copywriting differs from the concept without SEO – by optimising content. Texts written within the framework of Search Engine Optimisation are adjusted not only for Internet users, as is often the case with ordinary copywriting, but also for robots such as Google. Thanks to this, optimised content ranks higher on the search results page.
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The price of copywriting depends mainly on the type of content. Expert articles require more information gathering, additional knowledge, therefore they are priced more expensive than uncomplicated product descriptions. The rate for copywriting also depends on the length of text (very often specified by zzs) or man-hours.
If content writing is also related to SEO optimization, then you can expect a higher price for writing the text. However, most often bulk, standing orders are lower than single ones.
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A website translated into different languages means you can reach a wider audience with your offer. Website translation can be done in a few seconds using even free tools. However, in this case the quality of the translated content may leave much to be desired.
The way in which a website is translated determines the value of the text. The highest standards of translated web pages are ensured by professional translators, who are no strangers to different cultures and audience expectations. A person with a perfect command of at least two languages and cooperating with an experienced copywriter is a guarantee of best practice in website translation.
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JAAQOB consists of a team of the best copywriters not only locally but from all over Poland. The texts created by our agency are always unique proposals which are distinguished by the highest quality, creativity and multiple proofreading.
Outsource copywriting to JAAQOB HOLDING®, so that the content of your website inspires confidence in customers and search engine algorithms. We employ copywriters full of passion who will take on your order with great commitment. Valuable content, first of all converting – achieving goals.