Today, Video advertising is the most important medium in marketing and communication. In the digital age and the development of technology, advertising has become an integral part of our daily lives. With various advertising platforms and channels, brands have countless opportunities to reach their target audience and communicate their vision.
We can strengthen the bond between the brand and the customer through video. Personalised and compelling video content builds trust, loyalty and a positive brand image, contributing to long-lasting and strong customer relationships.
WHY DOES YOUR BUSINESS NEED VIDEO?
1. Boost sales
Video advertising has a direct impact on increasing sales. With its dynamic visuals, attractive presentation of products or services—effective communication of persuasive arguments—video advertising can persuade potential customers to purchase. A properly designed video campaign can affect emotions, build trust and convince viewers to accept an offer, increasing sales.1
2. Influence customer decisions
Video advertising has a significant impact on the customer's decision. Video's visual and audio stimuli can impact emotion, create interest and drive viewers to take positive action, such as making a purchase, signing up to a mailing list or visiting an online shop. Moving picture can effectively communicate a product, highlight its benefits and create a positive impression, influencing customers' purchasing decisions.2
3. Increase website traffic
Video advertising is a highly effective tool for generating more traffic to a website. Video is engaging, attention-grabbing and prompts viewers to interact. Thus, a website with video attracts more visitors, which increases traffic. In addition, video advertising can be shared on social media or video platforms, generating even more reach and attracting new users.3
4. Improved customer relations
We can strengthen the bond between the brand and the customer through video. Creating personalised and compelling video content builds trust, loyalty and a positive brand image, contributing to long-lasting and strong customer relationships.4
5. Prolong site duration
One of the key benefits of video advertising is the extended duration users spend on a page. Video ads uniquely capture audiences' attention and keep them engaged for longer periods. This extended duration results from the greater emotional potential of videos compared to text or static images. Videos can create tension, stimulate positive emotions, and pique curiosity. Consequently, viewers interested in the video content are more likely to stay on the site. Additionally, video ads often incorporate interactive elements like CTA (call to action) buttons, which prompt viewers to take specific actions, like visiting an online shop or signing up for a newsletter.5
6. Higher website conversions
Video advertising can incorporate interactive elements and clear calls to action (CTAs). CTA buttons, links, or instructions in a video ad motivate visitors to take a specific action, such as clicking on a link, registering on a website, or purchasing a product. The incorporation of interactivity and explicit CTAs bolsters conversions.6
OUR RED CAMERAS
OUR RED CAMERAS
RED cameras deliver breathtaking resolution and image quality, creating clean and organic visuals that bring the footage to life. The 8K matrix represents the next leap in exceeding the aesthetics offered by film, providing up to 17 times the resolution of HD and over four times that of 4K. Films such as The Martian, The Avengers, Jurassic World, and The Queen’s Gambit have leveraged the capabilities of RED cameras.
WE MAKE VIDEO
WE MAKE VIDEO
- Corporate video
- Employer branding video
- TV commercials
- Social media video
- High-quality streaming video (conferences, training, events)
- Product videos
- Branding video
Michał Floriańczyk, a producer and film director, is a graduate of the PWSFTviT in Łódź and serves as the creative director responsible for video production at JAAQOB HOLDING®.
His productions on the YouTube platform have exceeded 150 million views and have gained a group of more than half a million regular viewers. He has applied the potential of his experience in creating viral material to commercials, which he has been successfully creating for ten years.
Michał Floriańczyk is known for his professionalism, work precision, and ability to create unique visual narratives. His videos are always polished in aesthetics and storytelling, making them memorable for the viewer. His productions stand out for their originality, emotional depth and artistic quality.
He has produced material for L’Oréal, Art of Packaging, From the Depths Foundation, ING, Audi, Caseroom, Sinoboom, Transition Technologies PSC, Lay’s, Cheetos, Mirinda, Aliexpress, Wawel, E. Wedel, Empik, Danio, Radpak, Gizo, 4 Swiss, Tymos, Powercob, Bakalland, Belnea, LG, Indigo.
Frequently asked questions
The creation of advertising films is an elaborate process that depends on the specific concept. It is one of the most effective forms of advertising, as it builds a strong brand quickly, acquires customers, and reliably convinces them to buy products or use services.
Consulting with the client and identifying the company’s specific action steps, objectives, and needs is necessary for the videos created to generate benefits. The next stage is pre-production, during which specialists search for ideas, develop scripts, and with them, the ideal dialogues. The right shots, actors or brand-specific elements are required during this time.
Only after the client has approved the project is the film produced, i.e. the video and sound are edited or recorded. Post-production—polishing the commercial, e.g. adding special effects, music, and colour correction—is a lengthy process that clearly shows that filmmaking requires time, precision, and patience. However, the impact of JAAQOB HOLDING® is always worth waiting for!
Wherever it counts: concern for meeting customer expectations, website conversions, increased sales and conscious branding, there is an ideal place for creating advertising in the form of animation. It is a form of communication for which the type of business matters little. It can fit just as correctly into the marketing strategy of the food and cosmetics industry as it can in the technology sector.
Animated adverts are usually a cheaper form of video marketing than traditional advertising films but just as effective. In industries where creativity and originality likely set brands apart, it is ideal for creating animations that relate to products, services, or company values.
We create with passion and use our experience confirmed by numerous successful realisations. Our team consists of specialists for particular tasks. Creating films and animations is a great challenge for us every time, which we take up with a head full of ideas, enthusiasm, and reliable market analysis.
A strong message? Out-of-the-box script? Perfect editing? Surprising effects? A unique idea? Together we can create an advertising film, quickly achieving your business goals.