Warsaw, August 28, 2025

Working with JAAQOB was a truly unique experience.

From the very beginning of our collaboration on the redesign of reference-global.com, the JAAQOB team demonstrated outstanding professionalism, creativity, and dedication. This was not an ordinary website project—it involved rebuilding a complex academic publishing platform designed for the global discovery and delivery of scholarly publications.

The platform integrates seamlessly with external services, databases, and academic libraries worldwide, enabling institutional access and authentication, while also offering a built-in shop for individual title purchases.

The redesign effort focused on modernizing a legacy system that had grown to include new features and technologies in response to evolving business needs. This required re-evaluating our diverse user groups, analyzing their behaviours, and refining user flows accordingly. JAAQOB played a critical role in identifying user needs, proposing optimal workflows, and delivering a contemporary, visually compelling interface.

A unique design challenge lay in our vibrant and expressive brand identity. With a platform primarily intended for readers, achieving the right balance between clarity, usability, and brand expression was essential. JAAQOB brought a thoughtful, strategic approach that harmonized a clean, modern aesthetic with our distinctive visual language.

Their deep knowledge of user-centred design, coupled with technical expertise and strategic insight, brought this complex project to life with both clarity and elegance.

JAAQOB not only met our expectations—they exceeded them at every stage. It was a pleasure to work with such a skilled and dedicated partner.

Magdalena Cal
Marketing Director