Project realised for Logitech
Logitech entrusted us with the creation of a campaign for its newly launched POP series products. The main challange was to create a message that appeals to young users, showing them the possibility of adapting electronic accessories to their surroundings. JAAQOB HOLDING™ creations, through the use of intriguing colours and the application of the right context highlighted the products of the original forms and unique colours.
The Logitech commission also included a campaign to promote webcams.
A series of screenings emphasised the core message that the good quality of meetings is due to the high quality of the equipement used.
The productions highlighted the positive experience of those attending the meeting, where the image is clear even in a dark place.