10 social media mistakes which, if eliminated, will increase conversions
Conducting social media can effectively support sales and there is no doubt about that. However, achieving good results requi...
17.06.2022
Growth Strategy
Integrated marketing and sales system based on the patented JUMP® methodologyMost companies treat strategy as a document. For us, it is an operational system that connects marketing, sales, and business goals into one cohesive, revenue-generating mechanism.
We do not create theories. We deliver a complete business roadmap with a package of tools ready for implementation from day one.
Four Pillars of Strategy
Data-driven diagnosis
We eliminate guesswork. We start with an in-depth analysis of the market, customers, and competition so that every investment decision you make is based on facts and leads to profit maximization.
Unique brand positioning
We build a strategy that will distinguish you from the competition and create a lasting market advantage. We position your brand as the obvious choice for the most profitable customers.
Integrated sales engine
We design and implement a cohesive marketing and sales system. We create predictable funnels that automate the customer acquisition process and systematically increase sales.
Measurable return on investment (ROI)
We define Key Performance Indicators (KPIs) and implement a system for measuring effectiveness. We give you full control over your budget and the certainty that marketing is a profit center, not an expense.
Value for Business
Value for Business
The result of our work is a set of strategic assets that directly translate into key areas of your organization.
Strategic clarity for the management board
You receive one cohesive action plan that eliminates chaos and allows for better, data-driven investment decisions.
Communication and sales consistency
We ensure that marketing, sales, and management speak one clear language that the customer understands, which directly increases the effectiveness of sales processes.
Foundation for business scaling
We create solid marketing foundations that are essential for the continued, dynamic growth of your company and the building of its long-term value.
The strategy creation process
The development of a strategy that will effectively achieve the assumed business goals consists of five stages:
Strategic audit
This is the foundation upon which the entire process rests. We conduct an in-depth analysis of your business model, market environment, competition, and current marketing and sales activities. The goal is a precise diagnosis, the identification of key barriers to growth, and the definition of untapped opportunities that will serve as the starting point for further work.
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Strategic audit 
Brand foundations and positioning strategy
Based on the data from the audit, we build the architecture of your competitive advantage.
This is the stage where we translate analytical conclusions into a strong market position. We define the Unique Value Proposition (UVP), creating a message that clearly answers the question of why customers should choose you.
We develop key messages and a positioning strategy that precisely determines the place your brand should occupy in the customer’s mind. As part of this process, we also create model customer profiles (personas) to ensure that all communication is perfectly tailored to their needs and expectations.
The goal is to make your brand the obvious choice for the most profitable customers and to stand out in the market in a way that is difficult to copy.
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Brand foundations and positioning strategy 
Integrated communication and marketing strategy
We transform positioning into a cohesive and measurable communication plan that serves as the bridge between brand strategy and daily operational activities.
At this stage, we design the architecture of a complete marketing and sales funnel—from the moment of attracting a potential customer’s attention, through their education and building trust, up to conversion and supporting sales processes.
Based on the audit data and defined personas, we select the most effective reach channels to ensure your investment is concentrated where it will yield the highest return.
We create detailed guidelines for all activities, defining the key communication pillars as well as the brand’s tone and style of voice.
The goal is to ensure absolute consistency, thanks to which marketing and sales speak with one voice that is understandable to the customer, which directly translates into a better Customer Experience (CX) and higher sales effectiveness.
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Integrated communication and marketing strategy 
Implementation package
A strategy is not just a document, but a set of ready-to-use tools that translate theory into practice.
You receive an implementation package from us, containing key assets such as a new sales offer template based on the unique value proposition, strategic website content that positions you as an expert, and sales communication templates that ensure consistency across the entire team.
This is real support that allows your team to start implementing the strategy effectively from day one.
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Implementation package 
Marketing plan
We create a detailed implementation schedule for the strategy for the next 12 months.
You receive a concrete business roadmap from us, which specifies step-by-step what actions should be taken, in what order, and using which resources to effectively and timely achieve the assumed business goals.
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Marketing plan 
Why is it worth starting cooperation?
Why is it worth starting cooperation?
For over 19 years, we have been helping companies—from startups to the largest brands—build effective strategies and grow faster. We know the mechanisms that allow market leaders to dominate because we work with them daily.
Our approach is not theoretical knowledge, but methods proven in practice developed in demanding business realities. The strategy we create for you will be on the level of the biggest players—precisely tailored to the scale and ambitions of your company.
Knowledge Base
Frequently asked questions
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A marketing strategy is a plan that leads a brand to achieve its business, marketing, communication, and media goals.
The marketing strategies created by JAAQOB HOLDING® include a number of elements that form a cohesive analysis and brand development plan, with a brand audit and competitor communication analysis serving as the starting point.
Elements that organize the mission, vision, and tone of voice, giving the brand its individual character, play a significant role. Another important element of a well-developed marketing strategy is focusing on the target audience. At JAAQOB, this element plays a particularly important role.
The usability of the final document, which is the marketing strategy, is ensured by the marketing plan, which acts as a guidepost for the brand’s further development.
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That’s right — building a company brand is a long-term process. It consists of a number of important elements such as the marketing strategy, communication strategy, and building customer relationships. The last of these elements, in particular, requires a lot of time. Customers must not only get to know the brand but also form a bond with it.
Visual identification also plays a significant role in brand building. It is the most visible transmitter of the brand’s character and greatly contributes to building its position among the competition.
At JAAQOB HOLDING®, we focus on comprehensive brand building. From organizing their message, visual layer, and strategy, to elements such as E-PR. Each of these contributes to building the brand’s credibility, which in turn translates into the durability of customer relationships.
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An advertising strategy is something like navigation for a brand, supporting the direction and shape of its development. It allows for an examination of the brand’s current situation and its competitive environment, as well as the planning of the further path the brand should follow.
Thanks to a properly designed advertising strategy, companies cooperating with JAAQOB HOLDING® reach a greater number of customers, increase their brand awareness, and build good relationships with clients. The positive results stemming from having an advertising strategy are best evidenced by the opinions of JAAQOB’s clients.
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At the JAAQOB HOLDING® advertising agency, we have taken the words “cooperation with the client” particularly to heart. Indeed, this element is visible at every stage of work on a project. Our clients accompany us from the introductory workshops, through access to all documents, continuous progress reporting, and supplementary workshops at individual stages. As a result, companies entrusting us with the preparation of an advertising or marketing strategy receive projects that are very precisely tailored to their needs.
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From the beginning of the JAAQOB HOLDING® creative agency’s existence, we have been guided by the belief that creativity needs freedom. Our team consists of specialists living across the entire country who have the opportunity to create our clients’ projects from any chosen place in the world. Thanks to this, the JAAQOB team consists of satisfied people drawing inspiration on many levels. We are convinced that this approach to work is reflected in unconventional and innovative projects.
The best recommendation for this is the over 16 years of existence of the JAAQOB creative agency, during which we have completed a vast number of projects in 17 countries worldwide.