TYMOS – Offer Premiumization. Increasing Margins and Distributor Loyalty
About the Company
TYMOS is a family-owned company operating since 2003, specializing in the production of high-quality stationery and paper goods – including crepe paper, baking paper, and paper bags. While the company’s products reach more than a dozen European countries, for years the majority of sales followed a white-label model, meaning the brand had limited recognition among end consumers.
Goals and Challenges
The TYMOS Management Board has set an ambitious goal: to build a strong masterbrand, introduce a clear sub-brand architecture, develop a coherent communication strategy, and refresh the brand image. The objective is to enable the brand to compete effectively in European markets as a premium manufacturer, while maintaining strong relationships with partners and distributors.
Diagnosis
We began with a strategic workshop, during which we gathered detailed information about the company, its products, sales processes, customers, and development plans. The analysis revealed solid foundations – quality certificates (ISO 9001, ISO 22000, PEFC, FSC), product safety certified by TÜV Rheinland, European manufacturing, stable business relationships, and experience in handling large-scale orders.
At the same time, we identified key challenges. The brand lacked both a coherent communication strategy and a clearly defined architecture. Its image was fragmented, it lacked a website tailored to B2B sales requirements, and brand awareness among audiences was low. The market in which TYMOS operated was dominated by price-focused competitors who did not emphasize quality – which presented both a threat and an opportunity for differentiation.
Strategic Activities
We developed a comprehensive marketing strategy based on a branded house architecture, where the TYMOS masterbrand serves as the central point, and individual product lines function as sub-brands.
Defining marketing and business goals
Defining target audiences and creating proto-personas
Competitor analysis and brand perception map
Identification of Unique Selling Propositions (USPs)
Developing a communication strategy with a tailored brand language and tone of voice
Developing taglines and claims that emphasize premium positioning
This provided a framework for building a consistent brand image and effectively communicating its values across various market segments.
Brand Building and Visual Identity
The next stage involved refreshing the brand image. We created a new TYMOS logo – modern, minimalist, and versatile in its application.
As part of the masterbrand, we designed a visual identity system for the sub-brands: TYMOS Crêpe Paper, TYMOS Baking Paper, and TYMOS Paper Bags. Each line was assigned a unique color palette, mark, and usage guidelines, while maintaining full consistency with the core brand.
After
Strategic Consulting: Understanding the vision and goals of TYMOS.
Logo Design: Developing a modern, dynamic logo that not only refreshes the brand image but also aligns with the company’s current values and ambitions.
Visual Identity System: Developing a uniform signage system for all thematic portals, ensuring visual consistency and easy brand recognition.
Increased Brand Awareness: Thanks to the modern character of the refreshed logo and a consistent signage system, TYMOS has become more recognizable and stands out from the competition.
Increased Engagement: The new visual identity captured the attention of potential customers, leading to a growth in engagement and sales.
Positive Reception: Both users and business partners appreciated the modern and professional image of the new logo.
Brandbook
We have prepared a comprehensive brandbook, covering primary and secondary colors, typography, logo usage guidelines, as well as corporate collateral designs – ranging from letterheads and business cards to catalogs, presentations, and packaging designs. The identity system was designed to be easily implemented across all markets and at every customer touchpoint.
Color Palette: The brandbook contains detailed descriptions for each of more than a dozen gradients developed for TYMOS and its sub-brands. These are further complemented by a uniform set of primary and secondary solid colors.
Typography: We have specified the typography used in the logo, along with recommended fonts for the visual identity of TYMOS and its sub-brands.
The sub-brand guidelines include examples of correct and incorrect logo usage on photography, stylistic line directions, a brand pattern inspired by the logo mark, and creative layouts illustrating the brand’s presentation. We also introduced new visual identity elements, such as:
- email signatures,
- business cards,
- envelopes,
- presentations,
- product catalog,
- letterhead,
- packaging designs.
Corporate Stationery
Website and Sales Tools
We designed the new TYMOS website, with information architecture and content tailored to the needs of both B2B and B2C clients. The site positions the brand as a reliable premium manufacturer, while simultaneously encouraging contact and inquiries.
Additionally, we developed a dedicated landing page for the consumer line, highlighting quality, safety, and product inspiration.
We also created sales packages for partners: product sheets, high-quality image packs, and e-commerce-optimized descriptions. These assets streamline the listing process and ensure a consistent presentation of the offer across all platforms.
Results
The project provided TYMOS with a complete, modern brand identity that reflects its values and aspirations. The marketing and communication strategy enabled the successful launch of new product lines while maintaining a consistent image.
The visual identity system has enhanced the brand’s professionalism and recognition. Furthermore, the new website and sales collateral have become tangible assets in customer acquisition and sales growth across international markets.
Summary
TYMOS has gained a professional and modern image that builds trust among business partners and consumers alike. The brand now possesses a clear architecture, facilitating communication and sales across various market segments. The company’s image is now consistent at every customer touchpoint – from packaging and sales materials to its online presence.
Thanks to the new tools, the sales process has become shorter and simpler, while cooperation with distributors is now easier and more effective. The brand has been positioned as a premium manufacturer, paving the way for higher margins and improved profitability. The strategic and visual foundation established here enables further international expansion, with a strong starting position in target markets.
