TFS HealthScience

Case Study

1. Project overview
2. Rebranding
3. Statistics

TFS HealthScience is a global Contract Research Organization (CRO) that supports biotechnology and pharmaceutical companies throughout their entire clinical development journey.

In partnership with customers, we build solution-driven teams working for a healthier future. Bringing together nearly 700 professionals, TFS delivers tailored clinical research services in more than 40 countries and supports customers with comprehensive solutions through three strong business models:

Clinical Development Services (CDS), which provides full-service support at all stages of the clinical development process,
Strategic Resourcing Solutions (SRS), which offers expert in sourcing and targeted recruitment services,
Functional Services (FSP), to provide customers with strategic workforce management solutions.

700
Nearly 700 Worldwide professionals
40
Conducting trials in more than 40 countries
17
Offices and legal entities in 17 countries
40
Industry-leading expertise in four major areas

TFS HealthScience turned to us for help with rebranding and refreshing the corporate identity and logo.

We prepared a Brand Positioning Document and built a new website from scratch. As part of our ongoing cooperation, we also create additional deliverables, such as updated marketing and graphic materials.

We have delivered a range of projects for the company, including brand positioning documents, a new corporate identity, and a brand book.

UX/UI design for a website, social media designs, internal documents, printed adverts and brochures, presentations, animations, and other marketing materials. Our cooperation has continued since 2019.

Brand positioning documents
Logo rebranding
Brand book
Website
Social media
Printed adverts
Internal documents
Presentations

Following a thorough analysis, we proposed a TFS brand concept designed to enhance competitiveness and strengthen market presence. The strategy informs ongoing communication efforts, solidifying the brand’s position. TFS continues to use the developed elements of the strategy.

BOILERPLATE
We created a boilerplate for TFS that highlights the company’s scientific and medical expertise and supports a wide range of communication needs—an important element of brand positioning.
MISSION, BRAND VISION
In the brand philosophy, we emphasized trust, ethical standards, and a commitment  to patient safety and public health.
BRAND VALUE PROPOSITION
The Brand Value Proposition highlights TFS’s support for biotechnology and pharmaceutical companies, showcasing flexibility, rapid client response, and a trust-based foundation.
UNIQUE SELLING POINT (USP)
TFS’s USP, developed by JAAQOB HOLDING®, includes key attributes such as scientific expertise, quality delivery, and tailored approaches, ensuring consistent brand messaging.
ELEVATOR PITCH
The elevator pitch presents TFS as a versatile, responsive CRO, emphasizing its global reach, local expertise, and commitment to health innovations.
TONE OF VOICE
As TFS fosters close relationships with clients, we developed a tone of voice that reflects a personal and direct approach.
BRAND PERSONALITY
To create an emotional image, we crafted the brand persona as a true character representation. We focused on traits such as trustworthiness, friendliness, and collaboration, reflecting the core values of the brand.
EMPLOYEE VALUE PROPOSITION
We developed an HR framework for the brand, emphasizing TFS’s EVP attributes—promoting personal contact and work in an international scientific setting with esteemed professionals. This provides the brand with a clear strategy for attracting professionals.