#Case Study
Rebranding and IBERION website
1.1
Project OverviewAbout the Company
Iberion is a modern media group that combines traditional journalism with modern forms of communication. Thanks to this, it has the largest reach in social media in Poland.
The Iberion Group is the publisher of Goniec – the largest news service on social media, and ten specialized thematic portals: Pacjenci, Biznes Info, Portal Parentingowy, Świat Gwiazd, Lelum, Smakosze, Domek i Ogródek, Rolnik Info, Turyści, and Świat Zwierząt. Each of their brands connects experts and achieves large reaches in social media.
Main client segments:- Readers: Content consumers, portal users.
- Advertisers: Companies looking for effective advertising campaigns.
- Big Tech: Large technology companies interested in cooperation and partnerships.
Main product segments:- Web portals: Thematic sites delivering diverse content.
- Social media: Active and engaging social channels.
- Video: Production of high-quality video content.
Real users
12,053,772 monthly
TikTok
63 million views
Views
115,447,356 monthly
Facebook
376.5 million views
1.2
Project OverviewGoals and challenges
Increase in brand awareness among media houses: Increasing the recognition of the Iberion Group as a key player in the media market.
Building a media empire and enjoyment of work: Creating a strong media brand that stands out in the market while finding joy in project realization.
Establishing presence in media consciousness as a modern and dynamic brand: Creating an image of the Iberion brand as an innovative, constantly developing media group.
Unifying the Iberion brand image with portals: Ensuring visual and identity consistency between the main brand and all thematic portals, which will strengthen the overall image of the Iberion Group.
Differentiating from the competition: Creating a unique visual identity that distinguishes Iberion from other media groups.
Media houses/direct clients: The goal is to surprise and interest them with the offer, building an image of a modern brand providing highest quality publishing services, supported by real results and numbers.
Employer branding: Attracting the best specialists in the industry and building a positive employer image.
2.
CreationLogo
A logo is not just a graphic element, but also represents the brand’s values and identity. Therefore, a key starting point for developing the design is understanding the brand’s mission, vision, and values.
Strategic consultations: Understanding the vision and goals of the Iberion Group.
Logo design: Creating a modern and professional logo for Iberion and all group signs. The challenge was both to maintain the original premise and refer to the original sign, as well as to create the remaining signets in a consistent style.
Visual identity system: Developing a uniform sign system for all thematic portals, ensuring visual consistency and ease of recognition.
Increased brand awareness: Thanks to the new logo and consistent sign system, the Iberion Group has become more recognizable and distinct from the competition.
Increased engagement: The new visual identity attracted the attention of readers and advertisers.
Positive reception: Both users and business partners appreciated the modern and professional image of the Iberion Group.
3.1
CreationBrandbook
We prepared a brand book for the Iberion brand. Based on the accepted styles, we developed various elements of the book, resulting in a complete document. It contains the entire visual identity system, including specific designs, possible applications, and practical guidelines for brand usage.
Color paletteThe book contains the construction of each of the over a dozen gradients developed for the Iberion Group. Additionally supplemented with uniform primary and secondary colors.
TypographyWe described the typography used in the logo and suggested fonts for work on visual identity.
In the Iberion brand book, we also included: examples of correct and incorrect logo usage on photos, guidelines regarding the stylistic line, a brand pattern drawing inspiration from the logo signet, and creative designs and photographs helping to visualize the brand presentation method.
Email signatures
Business cards
Envelopes
Presentations
Roll-up
3.2
WebsiteUX functional mockups
Cooperation with the IBERION brand was full of inspiration and engagement, especially in the context of developing UX/UI functional mockups for the website. This process focused on delivering a unique and satisfying online experience to users.
The first step was conducting workshops where we thoroughly learned about the expectations and requirements of the IBERION brand. During these meetings, the site structure was established, marketing funnels and information architecture were defined. This allowed for a precise understanding of the client’s needs and the creation of a personalized solution.
The next stage was working on UX functional mockups. We prepared a prototype of the entire website in the form of functional mockups. Thanks to them, it was possible to test various aspects of the site in practice, check functionalities and user interactions. This allowed for precise refinement of every element so that the whole met client expectations and delivered intuitive, pleasant experiences.
3.3.1
WebsiteUI graphic design
Preparation of the UI graphic design for IBERION was linked to the process of creating a responsive website — looking great and fully functional on both desktops and mobile devices, such as phones and tablets. The process included creating a design system that defines the appearance of all service components and developing additional elements that enrich the user experience.
3.3.2
WebsiteWebsite programming
A professionally programmed website is characterized by functionality, performance, and security. In our development team, we focus on precision, modern technologies, and compliance with industry best practices.
Design implementation: Transforming the provided graphic design into a responsive website, faithfully reflecting the intended look and interactions.
Optimization and security: Optimizing the site for loading speed and implementing security best practices to protect it from threats.
Testing and deployment: Conducting functional tests and compliance with the design, followed by deploying the site to the production server.
Increased speed and performance: The site works quickly and effectively, ensuring comfort and convenience for users.
Ease of content management: WordPress CMS allows for intuitive content management by the client’s team.
Scalability: The site is ready for future expansions and updates.
Thanks to our commitment and high work standards, the client received a modern, secure, and efficient website supporting their business goals.
4.
SummaryActions and effects
Thanks to our actions, the brand effectively communicates competitive advantages. Iberion gained effective support in the process of building a consistent image and reaching the right target group with its message. It gained a functional website that meets all business and marketing goals.
We preceded our actions with thorough analyses. We identified business goals and market barriers to then develop an effective action plan. We conducted an audit of communication and visual identity of key players in the market. We developed a concept that allowed for a thoughtful and strategic approach to marketing activities, bringing better results and a higher return on investment.
We actively supported the Iberion brand and were ready to help at every stage of cooperation. Our agency engaged in creating product presentations, objection handling scripts, and sales emails. Together, we built a brand that not only attracts attention but also consistently achieves business and marketing goals.
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